Legal & Compliance

Acceptance of Terms

These Terms of Service constitute a legally binding agreement between you ("Client") and Monk Funnel, operated by Manish Thakare, based in Delhi, India ("Agency", "we", "us"). By engaging our services, submitting a contact form, signing a proposal, or making any payment, you confirm that you have read, understood, and agree to be bound by these Terms.

Scope of Work

Monk Funnel provides digital marketing services including SEO, Meta Ads, Google Ads, Social Media Marketing, Sales Funnel design, and Website Design & Development. The specific scope will be agreed in writing before commencement. Any work outside agreed scope will be treated as a new engagement and priced separately.

• Retainer Services: Monthly recurring services governed by the scope in the signed retainer agreement.
• Project-Based Services: One-time deliverables with clearly defined scope, timeline, and payment milestones.
• Audit Services: Standalone analysis and recommendations. Growth Audits (₹999) are non-retainer one-time services.
• Scope Changes: Any changes to agreed scope require written approval and may incur additional fees.

Your Responsibilities

• Provide Access: Grant timely access to ad accounts, analytics, website, social media, and other platforms necessary for service delivery.
• Provide Materials: Supply required assets (brand guidelines, images, product info, copy) by agreed deadlines.
• Timely Feedback: Respond to requests for approval or information within 3 business days. Delays may push delivery timelines proportionally.
• Accurate Information: Ensure all information provided is accurate and up-to-date.
• Lawful Use: Ensure all products, services, and content you ask us to promote comply with applicable laws.
• Ad Spend Budget: Ad spend is separate from our management fee and is your direct responsibility to fund in your ad accounts.

Fees & Payments

• Retainer Fees: Invoiced on the 1st of each month, payable within 7 days.
• Project Fees: Typically 50% upfront and 50% upon delivery, unless otherwise agreed in writing.
• Payment Methods: UPI, bank transfer (NEFT/IMPS), or Razorpay. All amounts in Indian Rupees (₹).
• Late Payment: Invoices unpaid beyond 14 days accrue a late fee of 2% per month. Services may be paused until settled.
• GST: All fees are exclusive of GST (18%), added to invoices as applicable under Indian tax law.
• Price Changes: 30 days' written notice before any price changes for existing retainer clients.

Ownership of Work

Upon receipt of full and final payment, all custom creative work produced exclusively for you transfers to you as the Client.

• Agency IP: Our proprietary methodologies, frameworks, templates, systems, and tools remain our intellectual property.
• Third-Party Assets: Stock images, licensed fonts, or third-party tools remain subject to their respective licences.
• Portfolio Rights: We reserve the right to use completed work in our portfolio and case studies unless you request otherwise in writing.
• Unpaid Work: No intellectual property rights transfer for work that has not been fully paid for.

Protecting Your Information

Both parties agree to keep confidential any proprietary, sensitive, or non-public information shared during the engagement, including business strategies, financial data, customer lists, and technical information.

• Confidential information will not be disclosed to third parties without prior written consent, except as required by law.
• Freelancers or contractors we engage will be bound by equivalent confidentiality obligations.
• This confidentiality obligation survives termination for a period of 2 years.

Limits of Responsibility

• No Guaranteed Results: Unless explicitly stated in a performance-based agreement, we do not guarantee specific outcomes such as a defined number of leads, a specific ROAS, or a target revenue figure.
• Maximum Liability: Our total liability shall not exceed the total fees paid to us in the 3 months preceding the claim.
• No Consequential Damages: We are not liable for indirect, incidental, or consequential damages including lost profits or business interruption.
• Platform Changes: We are not liable for changes to Meta, Google, or other platform policies that affect campaign performance.

Ending the Engagement

• By Client: You may terminate a retainer with 30 days' written notice. All fees for the current billing cycle remain due.
• By Monk Funnel: We may terminate with 30 days' notice for any reason, or immediately if you breach these Terms, fail to pay, or engage in unlawful activity.
• Project Work: The upfront deposit is non-refundable if you cancel after work has commenced.
• Upon Termination: We will provide all completed work and return access to your accounts within 7 business days of the final invoice being settled.

What We Promise

• Services will be delivered with reasonable skill and care in accordance with industry standards.
• We have the right to provide the services and will not knowingly infringe any third-party intellectual property rights.
• All work delivered will be original or properly licensed.

Services are provided "as is" with respect to outcomes. We make no warranty that campaigns will achieve specific business results beyond what is described in performance-based agreements.

Jurisdiction & Disputes

These Terms are governed by the laws of India. Any disputes shall first be attempted through good-faith negotiation. If negotiation fails, disputes will be subject to the exclusive jurisdiction of the courts of Delhi, India.

Questions & Disputes

For questions about these Terms or to raise a concern, please contact us. We aim to respond within 3 business days.

Understanding Cookies

Cookies are small text files placed on your device when you visit a website. They make websites work efficiently, provide information to website owners about usage patterns, and personalise your experience.

Cookies cannot execute programmes or deliver viruses. They are uniquely assigned to your browser and can only be read by the web server that issued them.

Types of Cookies

• Strictly Necessary: Essential for the website to function. Enable core features like navigation and secure access. Cannot be switched off.
• Performance & Analytics: Google Analytics cookies (_ga, _gid, _gat) to understand visitor behaviour, traffic sources, and popular pages. All data is anonymised and aggregated.
• Functional Cookies: Remember preferences to provide a more personalised experience on return visits.
• Marketing & Pixels: Meta Pixel (_fbp, _fbc) and Google Ads Conversion Tag — to measure conversions and build remarketing audiences.

External Trackers

• Google Analytics: Visitor behaviour and traffic analysis. Google Privacy Policy →
• Google Ads: Conversion tracking and remarketing audiences. Google Ads Policy →
• Meta Pixel: Conversion measurement and audience building. Meta Privacy Policy →
• Google Fonts: When pages load Google Fonts, your browser requests Google's servers which may log your IP address.

How Long They Last

• Session Cookies: Temporary — deleted when you close your browser. Used for navigation and security.
• Persistent Cookies: Google Analytics cookies persist for up to 2 years. Meta Pixel cookies persist for up to 90 days.
• First-Party Cookies: Set by monkfunnel.com directly and expire within 30 days unless you return.

Your Controls

• Browser Settings: View, delete, and block cookies under Privacy or Security settings in your browser.
• Google Analytics Opt-Out: Install the Google Analytics Opt-Out Browser Add-on.
• Meta Opt-Out: Visit Facebook Ad Preferences.
• Google Ad Settings: Manage personalised advertising at Google Ad Settings.

Do Not Track Signals

Some browsers allow you to send a "Do Not Track" (DNT) signal. There is no universally accepted standard for DNT. Our site does not currently respond differently to DNT requests, but we respect your privacy choices through the cookie management methods described above.

When We Update

We may update this Cookie Policy periodically to reflect changes in technology, regulations, or business practices. The "Last Updated" date at the top of the page always reflects the most recent revision. Continued use constitutes acceptance.

Cookie Questions

Questions about our cookie usage? Get in touch.

Use at Your Own Risk

The information on monkfunnel.com and through Monk Funnel's services is for general informational purposes only. While we strive to ensure accuracy, we make no representations or warranties of any kind about the completeness, accuracy, reliability, or availability of the information, products, or services.

Any reliance you place on such information is strictly at your own risk. Monk Funnel expressly disclaims all liability for any loss or damage arising from use of, or reliance on, information on this website.

No Guaranteed Results

Case studies, testimonials, statistics, and examples on our website are illustrative of past client results under specific circumstances. They are not a guarantee of the same or similar results for you.

• Marketing performance is influenced by market conditions, competition, product quality, pricing, and platform algorithm changes beyond our control.
• Past results do not guarantee future performance. Each client's results vary based on their unique situation, industry, audience, and goals.
• Performance-based guarantees are only valid when explicitly agreed upon in a signed performance contract.
• Ad spend returns (ROAS) fluctuate with market conditions, seasonal trends, and audience behaviour.

Content Accuracy

• Pricing: All pricing displayed is indicative. Confirmed pricing is only that stated in a formal written proposal or contract.
• Service Descriptions: Descriptions on the website are overviews. Specific deliverables and scope are defined in individual client agreements.
• Availability: We reserve the right to modify or discontinue services at any time without notice.

External Websites

• Monk Funnel has no control over the content, privacy policies, or practices of any third-party website.
• We do not endorse third-party websites or make representations about them.
• We are not responsible for any loss or damage from your use of third-party websites.

Not Professional Advice

Content published on our website, social media, newsletters, or in free resources (growth audits, marketing tips, case studies) is for general informational purposes only and does not constitute professional legal, financial, tax, accounting, or business advice.

Seek qualified professional advice relevant to your specific circumstances before making business decisions based on our general marketing content. Monk Funnel is a marketing agency, not a legal or financial advisory firm.

Limits of Responsibility

• Any direct, indirect, incidental, consequential, or punitive damages from use of our website or services.
• Loss of data, revenue, profit, business opportunities, or goodwill.
• Errors, omissions, interruptions, or inaccuracies in our content or services.
• Unauthorised access to or alteration of your data or transmissions.
• Events beyond our reasonable control including force majeure, platform outages, or third-party failures.

Your Responsibility

You agree to indemnify and hold harmless Monk Funnel, its founders, employees, and contractors from any claims, losses, damages, liabilities, and expenses (including legal fees) arising from your breach of these terms, misuse of our services, violation of third-party rights, or any unlawful content or products you ask us to promote.

Questions & Concerns

If you believe any content on our website is inaccurate or misleading, please contact us.

Our Refund Philosophy

At Monk Funnel, we are committed to delivering high-quality marketing services. We invest significant time, expertise, and resources into every engagement from the moment work begins. Because our services are knowledge-based and time-intensive, our refund policy reflects the nature of the work delivered.

Monthly Retainers

• No Mid-Cycle Refunds: Retainer fees are non-refundable once a billing cycle has commenced and work has begun.
• Cancellation: Cancel future retainer cycles with 30 days' written notice. No refund for the current cycle; no further charges after notice.
• Non-Commencement: If we have not yet started work for a paid cycle, a full refund can be issued within 48 hours of payment upon written request.
• Service Failure: If Monk Funnel fails to deliver agreed services without valid reason, a pro-rated refund for undelivered work may be issued at our discretion after review.

One-Time Projects

• Upfront Deposit (50%): Non-refundable as it covers discovery, research, strategy, and initial production that begins immediately.
• Milestone Payments: Non-refundable once that milestone has been delivered and approved.
• Client Cancellation: If you cancel after work has commenced, you are liable for fees proportional to the work completed at time of cancellation.
• Final Payment: Due upon delivery. Withholding final payment without written objections within 5 business days of delivery is not permitted.

₹999 Audits

• Non-Refundable After Delivery: Audit fees are non-refundable once the audit has been delivered to you.
• Pre-Start Cancellation: If you request cancellation before we have started the audit, a full refund will be issued within 5 business days.
• Quality Concern: If you believe the audit was not delivered as described, raise your concern within 48 hours. We will review and re-deliver or issue a refund at our discretion.

Advertising Budgets

• Advertising spend paid directly to Meta, Google, or other platforms is entirely separate from Monk Funnel's management fees.
• Monk Funnel does not collect or hold advertising budgets on your behalf.
• Monk Funnel has no authority to refund ad spend charged by Google, Meta, or any other platform.
• Our management fee is charged regardless of ad spend performance, as it covers strategy, setup, and optimisation time.

Special Circumstances

• Monk Funnel Error: If a refund is warranted due to a clear error on our part, we will issue it promptly without excessive justification required from you.
• Personal Emergency: We will work with you compassionately and may pause or reschedule services in lieu of a refund.
• Force Majeure: In events beyond reasonable control, we will work to reschedule or restructure the engagement rather than issue refunds.

Refund Process

• Email monkfunnel0@gmail.com with subject: "Refund Request — [Your Name / Company]"
• Include your invoice number, service description, and a clear explanation of your reason.
• We will acknowledge within 2 business days and provide a decision within 7 business days.
• Approved refunds are processed within 10 business days via the original payment method (UPI, bank transfer, or Razorpay).

Get in Touch

For any questions about this policy or to raise a billing concern, reach out directly.